The study investigates the relative importance of the factors determining the selection and preference of banks by retail customers. Using multi-stage sampling procedure, a total of 417 retail bank customers were selected and subsequently participated in the survey. The mean, standard deviation, Z-scores and weighted scores were computed using both SPSS software and Microsoft office excel. It was found that some factors highly influence the customers� choice of banks. Similarly, it was also revealed that customers show high preference for some banks as against others. Managerial implications were discussed and finally, recommendations were proffered.
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